TL;DR: Where Is TikTok Shop Available?

TikTok Shop is currently available in 17 countries, including the United States, the United Kingdom, most of Southeast Asia, and key European markets.

TikTok Shop Supported Countries (2026)

🇺🇸 United States 🇬🇧 United Kingdom 🇩🇪 Germany 🇫🇷 France 🇮🇹 Italy 🇪🇸 Spain 🇮🇪 Ireland 🇯🇵 Japan 🇸🇬 Singapore 🇮🇩 Indonesia 🇲🇾 Malaysia 🇹🇭 Thailand 🇻🇳 Vietnam 🇵🇭 Philippines 🇲🇽 Mexico 🇧🇷 Brazil

TikTok Shop is not yet available worldwide. As of 2026, TikTok Shop Seller Center is officially supported in select countries across the US, Europe, and Asia.

TikTok has developed a Seller Center to help merchants manage their TikTok shops, products, orders, and other details. Using TikTok’s large audience and interaction rate, the Seller Center is an unmatched platform for reaching more customers and increasing sales. Bookmarking an important point: at the moment, we will look at where to find the TikTok Shop Seller Center, how to get there, what one needs to create a shop, future developments, and some tips for sellers based in other countries.

TikTok Shop Promotion

Source: TikTok Shop Blogs

Below is the complete, up-to-date list of countries where TikTok Shop is available, followed by details on Seller Center access, requirements, and upcoming expansions.

TikTok Shop Available Countries (Updated for 2026)

As of 2026, the list of countries where TikTok Shop is available includes both Western and Asian markets, reflecting TikTok’s global e-commerce strategy, offering merchants in these markets the opportunity to leverage the TikTok platform.
Here is the official list of countries where the TikTok Shop Seller Center is currently available in 2026:

These countries have full access to:

  • TikTok Shop Seller Center
  • Product listing & order management
  • Creator & affiliate sales programs
  • In-app checkout for buyers

Upcoming TikTok Shop Countries (Expected Expansion)

TikTok has confirmed plans to expand Seller Center access to additional regions. While timelines may vary, the following countries are expected to gain TikTok Shop access next:

  • India
  • Hungary
  • Peru
  • Kenya

Expansion depends on local e-commerce regulations, payments infrastructure, and logistics readiness.

TikTok Shop available countries

These countries were chosen for their high user engagement and the continually increasing popularity of e-commerce. The company’s further diversification into these areas shows its intention to leverage the Western and Asian e-commerce markets.

TikTok Shop Seller Center: How to Set Up/Access It

TikTok Shop Seller Center

Opening a store on TikTok Shop is easy, but merchants still have to follow certain steps depending on their location. Here’s a step-by-step guide to accessing the TikTok Shop Seller Center: Here’s a step-by-step guide to accessing the TikTok Shop Seller Center:

  • Step one—go to the TikTok Seller Center Website

To get started, the TikTok sellers must access the official TikTok Seller Center website. This aspect enables this portal to serve as the control center of your TikTok Shop, as it facilitates the allocation of the resources needed to accomplish any task.

  • Create an Account by Using TikTok Login, Phone Number, or Email

Create a new seller account using your current TikTok login credentials, phone number, or email address to get started. The account creation process will begin, and the user should follow the steps on the screen.

  • Complete Business Verification

After creating an account, you will be required to submit the paperwork needed for business legitimization, such as business registration and tax documents.

TikTok Shop Requirements (Who Can Sell?)

TikTok Shop Requirements

AKA,TikTok Shop Seller Center guidelines ensure we qualify to sell on this platform before we begin. These prerequisites are essential to maintaining market purity and ensuring safe shopping conditions for users.

  • Business Registration

For a TikTok shop, the merchant must have a business registered in a country supported by TikTok. This requirement ensures that all sellers are legitimate businesses, thereby increasing customer confidence and compliance with regional regulations.

  • Documentation Needed

Such businessmen have to present certain documents to prove their identity and business credibility. This typically includes:

  • Tax ID: A tax identification number is required for local tax compliance.
  • Identity Verification: This could include the business owner’s identification, such as a passport or driver’s license, as well as other documents TikTok may require from the business owner.

All these documentation requirements are significant for providing a secure environment in e-commerce and for meeting legal requirements in a specific area.

Future Expansion Plans of TikTok Shop

The firm has established a strong foundation in the current markets, and there is no doubt that it will do far better in the future. The platform is also constantly working to ensure that more businesses across the globe can avail of its features. As for the global technique, the TikTok Shop Seller Center is planned to expand into other regions in the following years.

  • TikTok’s Global Strategy

TikTok has already achieved impressive initial success in both the West and Asia. Going forward, the company also plans to expand Seller Center coverage in high-growth regions such as EMEA. The above strategy aligns with TikTok’s goal of becoming a global leader in social commerce.

Sell on TikTok
  • Areas where Future Access May Be Established

While specific timelines have not been announced, the following regions are likely candidates for future expansion based on market trends and TikTok’s strategic goals: While specific timelines have not been announced, the following regions are likely candidates for future expansion based on market trends and TikTok’s strategic goals:

  • Europe: These are countries like France, Germany, and Italy, whose e-commerce sectors are well developed and have more users and active social networking posts.
  • Middle East: This also means Middle Eastern countries are ripe for TikTok Shop, as they have leveraged their digital economy, mostly in the UAE and Saudi Arabia.
  • Latin America: Companies like TikTok are continuing to grow their user base, and since Brazil and Mexico have shown interest in owning a TikTok Shop, they can soon gain access.

Can You Sell on TikTok Shop From an Unsupported Country?

Officially, no.

For the TikTok Shop merchants who have not started exploring TikTok Shop in the currently supported regions, there is still a way to benefit from this ecosystem. Here are some tips for international merchants looking to expand their reach: Here are some tips for international merchants looking to expand their reach:

  • VPN and Other Tools

Although it is possible to use VPNs to access the TikTok Shop Seller Center from unsupported countries, this violates the company’s Terms of Service. Risk and legal factors are areas merchants should pay close attention to. The risks and legal factors are the areas that merchants should give due consideration to. Risk and legal factors are two areas that merchants need to pay close attention to. Should merchants have much consideration for the risks and legal factors? Risk and legal factors are other elements that have a significant impact on merchants.

  • Multi-Currency Bank Accounts

Merchants who wish to export their products to other countries will benefit greatly from having multiple currency accounts. These accounts also improve the conversion of goods and services from one currency to another and reduce conversion charges, which is beneficial, especially when dealing with clients from different parts of the world.

But, Using VPNs or third-party methods to access Seller Center from unsupported countries is against TikTok’s Terms of Service and can lead to:

  • Seller Center bans
  • Frozen payouts
  • Permanent account suspension

The recommended approach is to:

  • Wait for official country support, or
  • Operate through a legally registered business entity in a supported region

TikTok Shop Global Expansion Strategy

TikTok is aggressively expanding its social commerce footprint. After strong adoption in Southeast Asia and the US, TikTok is now scaling across Europe and Latin America, signaling long-term commitment to global e-commerce.

Markets with:

  • High TikTok engagement
  • Strong logistics networks
  • Digital payments adoption

are prioritized for future rollouts.

FAQ: Everything About TikTok Shop Available Countries and Requirements

  • What countries have TikTok Shop?

    TikTok Shop is currently available in the United States, the United Kingdomselected European countries, and several Asian markets, including Indonesia, Malaysia, Thailand, Vietnam, and Japan.

  • What are the requirements for opening a TikTok Shop?

    To open a TikTok Shop, merchants must have a registered business in a supported country. Required documentation includes a tax identification number and identity verification, such as a passport or driver’s license.

  • Are there plans to expand TikTok Shop to other countries?

    While TikTok Shop is currently available in select countries, the platform is continually expanding its features globally, aiming to include more businesses in the future.

  • Can individuals without a registered business sell on TikTok Shop?

    No, a registered business is required to sell on TikTok Shop. This ensures compliance with regional regulations and enhances customer trust.

  • What types of products can be sold on TikTok Shop?

    Currently, TikTok Shop supports the sale of physical goods, such as clothing, cosmetics, and accessories. Digital products are not supported at this time.

  • Where is TikTok Shop available in 2026?

    In 2026, TikTok Shop is available in 16+ countries across North America, Europe, and Asia, with more regions planned for expansion.

  • Is TikTok Shop available worldwide?

    No. TikTok Shop is only available in selected countries where TikTok has launched Seller Center support.

Final Thoughts

TikTok Shop offers merchants a compelling opportunity to engage with consumers more actively and more engagingly. With the growing scale of the TikTok Shop Seller Center, more enterprises can take this opportunity to expand their e-commerce presence.

Businesses in the supported countries should leverage this new sales channel to its full potential. In contrast, markets in other countries should monitor companies’ market entry strategies and prepare potential measures to integrate the new TikTok Shop channel into their sales strategies as soon as possible. Reviewing TikTok as a combination of social media and e-commerce will help businesses improve their presence and sales in a world that is increasingly going digital.

Learn more about TikTok Shop selling and find insights from TikTok Sellers on Reddit.
From Viral Sales to Sudden Bans: Real TikTok Shop Seller Stories and Redditor Insights