Slow sales on eBay are a significant concern. Every morning, you may wake up and check your listings, only to find that nothing has sold. This can be frustrating, as you have to pay to list your items, and when they don’t sell, it can put a dent in your budget. Luckily, this situation is entirely avoidable. eBay is one of the best platforms to take advantage of a lot of traffic, engagement, and profit, but only if you adopt the right strategy.

Capitalizing on sales is the way to go if you want to make more money on eBay. This guide will break down all the ideas on how to run a sale on eBay, from choosing the right type to maximizing your performance on the site.

Demystifying Types of Sales on eBay

You have many different options if you want to run a sale on eBay.

Markdown Sales on eBay

A markdown sale is one of the first options you will see when you run sales on eBay. This type of sale allows you to group items from certain categories and offer your buyers a discount based on this. For example, you can offer your buyer the chance to “save 50% on women’s shoes.” If you adopt this sales technique, your initial price will be shown with a strikethrough so that customers can see the price before the discount.


  • Instant boost to listings
  • Targeted customers
  • Ideal for clearing seasonal items


  • Loss of profit due to markdown prices
  • Repeat buyers may be reluctant to pay the full price

Fixed Price Promotions

With a fixed-price promotion, you will choose your category and objective. You can decide to introduce new items, or you can choose to attract buyers at peak shopping times. You can also shift older inventory if you want. If you do this, you will simply reduce the price of your item. Buy It Now. eBay can recommend some promotions for you if you don’t know how much to reduce your items. Through the eBay promotional listing tab, you can choose your offer type and how you’d like to apply the offer to your items. You can also select items if you’d like to add them to your promotion manually.


  • Attract buyers at peak shopping times
  • Ideal for introducing new items
  • Recommended products from eBay


  • Difficult to secure repeat buyers at full price
  • Loss of profit if lots of sales aren’t made

Free Shipping

Another option would be free shipping. The best thing about offering free shipping is that it allows you to make your listing appear cheaper. Buyers don’t have to work out the total cost of the item as it is listed as a single total. Sometimes, buyers search for free postage items using filters, so if you activate this for your listing, you can expect a boost in traffic.

ebay free shipping


  • Great at attracting repeat buyers
  • Higher traffic to the listing
  • Easier for buyers to process the price


  • You need to cover the cost of postage

eBay Maximum Postage Price Breakdown

Click here to see the maximum price you’ll pay for postage through eBay.

Multi-buy Coupons

Another option would be multi-buy coupons. This could include offering 3 for the price of 2, for example. This offer can be created under the promotions tab. Choose “select items” or add up to 500 items using the filter. You can then create rules and apply the multi-buy option automatically. You can also choose the discount your customer will get when buying a range of items so you can stagger the discounts accordingly.

ebay multibuy coupons


  • Great at clearing old inventory
  • Combined postage discounts
  • Add up to 500 items


  • Only suited to keen buyers
  • Not applicable to every category
ebay multi-buy

Ultimately, when the time comes for you to run a promotion, you need to do so based on your specific sales goals and resources.

Sales Lots

Another thing you can do is create a sale by bundling items together in LOTS. Lots are a great way for you to clear a lot of inventory, as you can get rid of many items in a very short time. If you have a LOT of 10 pairs of earrings, eBay will notify potential buyers of this so that they can take advantage of cheap prices. The downside is that those who search by using the low to high function price won’t see your listing as being affordable.

Crafting a Sale that Thrills

If you want to create a sale that thrills, there are some practical steps you can take.

Choose Enticing Items

First, you need to try to choose enticing items. Do what you can to target products that have a lot of profit potential or ones that are moving slowly. You should also focus on seasonal appeal.

Finding the Ideal Discount

Balance your goals of clearing items with attracting buyers. While it can be tempting to offer a big discount to get an instant boost, you do need to maintain healthy profit margins.

Write Catchy Sales Titles and Descriptions

Communicate your offer clearly and take the time to highlight value where possible. Use relevant keywords to achieve maximum visibility.

Designing Eye-Catching Sales Visuals

Leverage high-quality images, banners, and more to stand out on eBay and social media.

Amplifying Your Sale’s Reach

If you want to amplify your sales reach, you must explore strategic ways to spread the word and maximize your total awareness. Leverage some of the built-in tools that eBay has to offer, which could include promoted listings, targeted newsletter campaigns, and even social media integration. This is the best way for you to boost your sales on eBay.

social media promotions

Harness the Power of Social Media

Announce your sale on the right platforms and engage with as many communities as possible. If possible, utilize hashtags to enhance your overall searchability.

Email Marketing Magic

Craft targeted campaigns so that you can notify the customers you have about a sale and take steps to attract new ones.

Think Beyond Digital

Although you will be running your sale online, you should consider promoting it offline by using flyers, gatherings, and local communities.

Sale Management for Maximum Impact

If you want to manage your sales when it is live, here are some tips that will help you do just that.

ebay performance report

Monitor your Sales Performance

One of the first things you want to do is monitor your sales performance. Track key metrics, such as your traffic, conversion rate, and sales. This will allow you to refine your strategies as you go.

Respond to Customer Questions

Ideally, you should answer any customer questions and offer prompt support. This ensures a positive buying experience, one of the best ways to guarantee repeat customers.

Optimize Visuals and Listings

Use your data insights as a way to enhance your sales presentation. If you don’t know if your listings look as good as they could, you can put your listing next to someone else’s. Which one appeals to you the most and why? If you can break this kind of information down, then you will find it easier to get the result you’re looking for from your sale.

You also need to spend some time crafting each listing. Sure, this can be a pain if you have many items to sell, but at the same time, it is integral to your success. One thing you can do to make things easier for yourself would be to create templates. By doing this, you can make sure that you have a reference to go by, which allows you to duplicate the information across categories or listings. Just ensure you’re still adding details pertinent to each item, or you may end up falsely advertising.

Planning for Post-Sale Success

Make sure you have a solid system to aid you in managing orders. You also need to document efficient shipping while providing continuous customer service.


So, running sales on eBay is easy if you follow the key steps outlined above. This includes choosing the right kind of sale while considering the duration of your promotion and the associated fees for optimal results.

When running sales on eBay, it’s imperative that you experiment and that you track your progress. This will allow you to refine your strategies going forward to experience ongoing success.

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